[youtube=http://www.youtube.com/watch?v=B2ZeIoLz8FE]
If you were born before 1970, you probably remember the American Tourister TV commercial. Yes, the one with the gorilla.
Not only was it a good idea, but the copywriting was superb…
“Dear clumsy bellboys, brutal cab drivers, careless doormen, ruthless porters, savage baggage masters and all butter-fingered luggage handlers all over the world, have we got a suitcase for you.”
Roy Grace was the art director, who also gets credit for this VW spot…
[youtube=http://www.youtube.com/watch?v=KYhuQXHgA3Y]
No, they don’t make them like they used to. However, that doesn’t mean the advertising landscape is barren of good ideas and execution. Take, for instance, the “Mac vs. PC” ads. I love them…
[youtube=http://www.youtube.com/watch?v=VuqZ8AqmLPY]