Results for tag "greenpeace"

Nestlé Makes The Very Best

Nice tie-in with Atari from 1983. Customers didn’t talk back in those days. At least not as they can today. Here’s an interesting story about an all-out fight on Facebook.  A taste of what Unilever got last year. The details, via All Facebook… The crisis earlier this year was prompted when a Greenpeace video highlighted Nestlé’s […]


Oragutans and Social Media

Some of what I’ve seen from mainstream marketing is mostly “monkey see, monkey do” when it comes to social media. “What’s your social media strategy?” is the question they get from each other and outside consultants. I’m amazed at how many companies remain as clueless today as they did five years ago (that’s approximately 20 […]