Results for tag "pbr"

Pabst Blue Ribbon!

Pabst Blue Ribbon is just regular American beer. So why are sales up 25%? Because it’s hip; college kids drink it. And I’m not surprised. The news, via Ad Age: The answer, wholesalers and beer-marketing experts said, is likely found in marketing activity that occurred long before the current recession. Back in 2004, Pabst executed […]

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