Smithsonian: It's Time.
In a historical world, way back in a time before mega-mediastars, the former editor of Life magazine, Ned Thompson, started up a new magazine with S. Dillon Ripley. At the time, Mr. Ripley was Secretary of the Smithsonian Institution. They called it Smithsonian. It would be sold to “members” of the Smithsonian and sell advertising. […]