Last summer, we spent some time in Prince Edward Island in Canada. We stayed in a cottage, so we were livin large — and we got to a taste of everything. Not only the local food & beverage, but the culture, people, healthcare system (ear infection), and trash.
Yes, trash. Not only do they recycle like we do here in the U.S., they also compost all their organic matter. PEI has been agriculturally self-sufficient for a long time, so maybe collective composting is a simple matter. Most people I know in our suburban N.J. town have neither gardens nor composting bins. We go through the trouble of composting becasue it enriches our soil. Far more pleasant to work with than the “Zoo Doo” we got from the Friends of the National Zoo in Washington years ago. They may still sell it locally for fundraising. I love their ringtone collection.
I was glad to read in Metuchen Matters that we have new public recycling bins in town. Now, if we can only add a comprehensive composting system, we’d be called the “Brainy Boro” again.
Here’s Oscar the Grouch‘s original rendition of “I Love Trash” in 1969:
[youtube=http://www.youtube.com/watch?v=L9fwjox49Wk]
0
You can be the wonderful woman who dreams up the nicest new treats! Use our good cake mixes, so the routine work’s all done. You add the special touches that matter.
You don’t see good ad copy like that often. Does this mean she’s gone? Where’s your Better Crocker now?
On your iPhone.
Say you’re travelling and you get the urge to bake a bundt cake — an Almond Pound Cake with Cherry-Berry Sauce. No Internet connection at grandma’s house? No problem: get the iPhone and click on your new app: the Better Crocker Mobile Cookbook. It’s cool and it’s free, according to Mobile Marketer:
The iPhone application is a mobile version of the Betty Crocker Cookbook. It is free and includes 4,000 tried-and-true recipes.
“General Mills’ strategy is to make our content available in places and devices where our consumers can benefit from the information,” said Mike Bettison, Web site manager at General Mills, Minneapolis, MN. “The strategy with the iPhone application is a great example.
“We’re watching smart phone adoption with interest and the Betty Crocker Mobile Cookbook, which offers about 4,000 recipes from BettyCrocker.com, is a good opportunity to expand our reach,” he said.
Every business should be thinking of ways to get their products/services on the iPhone via a custom app. That’s just smart marketing. From the people who came up with Box Tops for Education, would you expect anything less?
Bundt cake? You know where I was going with that. One of my favorite movie scenes, from My Big Fat Greek Wedding…
[youtube=http://www.youtube.com/watch?v=3vxZHU0oijE]
0
