Results for category "Uncategorized"

Zombie Alert in Austin

Nice hack, but potentially dangerous.

Somebody in Austin, TX, hacked a roadside construction sign to read “Caution! Zombies Ahead!”

Fox News picked it up:

Austin Public Works spokeswoman Sara Hartley said the incident was not initially reported to police, but will be shortly. The sign was reverted back to its original message within hours, according to Hartley, who insisted the signs are tamper-resistant and equipped with external locks.

“This sign was broken into, it was not just a ‘walk up and change the sign’ kind of thing,” Hartley told FOXNews.com. “This is a new one for us, we’ve never had it happen before.”

She said she did not know whether any other signs in the area had been altered.

According to the blog i-hacked.com, some commercial road signs, including those manufactured by IMAGO’s ADDCO division, can be easily altered because their instrument panels are frequently left unlocked and their default passwords are not changed.

“Programming is as simple as scrolling down the menu selection,” i-hacked.com reports. “Type whatever you want to display … In all likelihood, the crew will not have changed [the password].”

I-hacked.com warns readers not to try to alter the signs, which cost roughly $15,000.

ADDCO Chief Operating Officer Brian Nicholson told FOXNews.com that the company is sending out notices to customers on the potentially dangerous security flaw.

“It’s incumbent upon users to change the default password and secure the sign with a padlock,” Nicholson said. “We’re having our engineers review this information.”

Click here to learn more about ADDCO’s mobile signs, and here for an inside look.

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Jäger Bombs

Jägermeister has become quite the popular liqueur of late. They broke new ground in the 1970s in becoming jersey sponsors in the Bundesliga (with Eintracht Braunschweig), and now we see them as presenting sponsor of a new TV show on Spike: “Toughest Cowboy.”

Emanating from venues in top major markets including Chicago, Atlanta, Indianapolis, Columbus, Raleigh, and Minneapolis-St. Paul, “Toughest Cowboy” features twelve daring competitors in one of the world’s fastest-growing sports. These fearless cowboys must ride in three dangerous disciplines each night – bareback bronc riding, saddle bronc riding, and bull riding – an unprecedented test of endurance in modern rodeo competition. One competitor will be eliminated each week in a Knock-Out elimination bull ride match. The ultimate “Toughest Cowboy” Champion crowned in the last tournament will win his dream—the deed to a spectacular ranch in the Rocky Mountains of Wyoming.

Emmy-award winning producer Mark Burnett, behind such landmark series as Survivor and The Apprentice, serves as executive producer for “Toughest Cowboy”. “Toughest Cowboy” marks the first series to emerge from a pact between Mark Burnett Productions and AEG announced earlier this year.

Jagermeister is the most popular shot brand in the United States. Considered a tough competitor in bars and nightclubs, Jagermeister is excited to bring that competitive edge to rodeo.

So how does a German herbal liqueur get interested in rodeo? Well, there’s a special drink called the “Jäger Bomb,” consisting of a half-glass of the energy drink Red Bull and shot of Jägermeister.  No slouch when it comes to marketing, Red Bull is modern marketing success and prominent sports sponsor around the world.

Great idea and good work putting it all together. Winning a ranch in Wyoming is a good incentive, too. Bull riding is more responsible than sponsoring Jäger Bomb Dominos world record attempts.

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