Results for tag "advertising"

Real Social Media Research

Should you put up a Facebook page for your organization? Is it worth it? Well, that depends on a lot of factors, but the answer is YES. Nielsen and Facebook presented a joint study at ad:tech San Francisco 2010, entitled “Advertising Effectiveness: Understanding the Value of a Social Media Impression.” The study was based on […]


Interesting Results

A few months ago, I subscribed to an HDTV service that carried the Voom HD channels from Cablevision. Slowly, these channels started dropping out of the channel line-ups. One of the first to go was Mojo HD, which featured one of the more memorable new programs,”Three Sheets” — a program that combined travel and drinking. […]