Results for tag "beer"


If you watch sports on TV, beer advertising cannot be avoided. Mostly entertaining, some more than others. Once in a while, those of us in marketing question whether the ads are effective, as in do they help move product. Dos Equis and “The World’s Most Interesting Man” was a good example of success in this […]


Pabst Blue Ribbon!

Pabst Blue Ribbon is just regular American beer. So why are sales up 25%? Because it’s hip; college kids drink it. And I’m not surprised. The news, via Ad Age: The answer, wholesalers and beer-marketing experts said, is likely found in marketing activity that occurred long before the current recession. Back in 2004, Pabst executed […]