A Different Kind of Car
[youtube=http://www.youtube.com/watch?v=kmDZGDMkBac&feature=player_embedded] Brilliant TV spot from Hal Riney & Partners for Saturn, a modern marketing success — for a while at least. Too bad the brand may go away, joining the recently-departed Oldsmobile and Plymouth brands. I think the Saturn experience is different. A real sense of community was built around it — both natural and […]