Results for tag "marketing"

Suckability

If you watch sports on TV, beer advertising cannot be avoided. Mostly entertaining, some more than others. Once in a while, those of us in marketing question whether the ads are effective, as in do they help move product. Dos Equis and “The World’s Most Interesting Man” was a good example of success in this […]

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ROI This!

Last month, Al Ries criticized the overuse of metrics in marketing in his Ad Age column, entitled “Metric Madness” (subscription required). I couldn’t agree more and I especially like what he wrote about experience: An experienced marketing executive instrinctively knows whether a marketing program is working or not. Does Apple need to waste money to […]

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