Making Viral

[youtube=http://www.youtube.com/watch?v=lkwh4ZaxHIA]

Nice video, ey? A seemingly amazing feat of engineering. Is that dude crazy? Or did he have superior preparation and testing before he slid down the slide?

It got thousands upon thousands of view when first released, and, undoubtedly, had its share of critics and hoax-hounds. Turns out they were right: it was a crafty move by an agency for Microsoft Deutschland

Marketing giant MRM Worldwide, who created the campaign on behalf of Microsoft Germany, issued a statement saying: “We really enjoyed the discussion about whether our film was real or not.

“At the beginning we didn’t want to tell at all, but after rea