VideosPosted on December 12, 2008
While at SES AMERICOM, we launched an innovative MPEG-4 IPTV service called IP-PRIME®. Working with Brand Loft, we introduced the service in 2006, and it became commercially available in 2007. I was proud to awe our competitors with an extensive, integrated multi-media campaign
The REDiSat Network® was introduced in 2006 via TV spots in the DC Metro DMA. I came up with the name and planned the advertising, as well as the supporting Web site and blog.
Can you guess who did the voice-over? Here’s a hint: “I think you need a bigger boat!”
Here’s the corporate version…
The long-form video supporting a repositioning of the government services division ran just over five minutes long and featured both the CEO and division president:
Here’s the :15 spot used for PBS underwriting…