Web SitesPosted on March 3, 2010
The best way to improve your marketing communications is through your Web site. How you present your business via the Internet — an inherently two-way medium — gives you the opportunity to take a fresh approach toward everything you do.
I was most recently employed by SES S.A., a Luxembourg-based satellite services company, where I managed branding, advertising and Web sites for nearly 10 years. A truly high-tech business, we served customers in television and radio broadcasting, Internet access, proprietary networks and government services. The U.S. division is based in Princeton, N.J., which I joined in 1999, while it was a part of General Electric. Formerly, it was a division of RCA.
Previously, I worked in publishing for the Smithsonian and ran a family-owned commercial art/graphics studio before that, both based in New York. In retrospect, my combined experience gives me a unique set of qualifications for what I’m doing today: advising small businesses and non-profits regarding their communications and messaging via their Web sites.
Here are a few examples of sites completed within the past year…
- Two River Interiors, a general contractor/designer/plumber in Monmouth County.
- Pacific Cable Products, a satellite services company in California.
- The Ukrainian Academy of Arts and Science in the U.S.A., based in New York.
- One pro bono, for the Passaic chapter of PLAST, the Ukrainian Scouting Organization.
- And one I’m especially proud of: a community site for a non-profit real estate services company, Real Estate Advisory and Development Services, Inc. They liked the original name for the blog, Building With Purpose, so much they changed the name of the company to it.
- A local site for a new retailer, Marafiki Fair Trade, was done in less than a day (start-ups need to move fast).
- Ukrainian Mountaintop — a new site in the Catskills, all pro bono
- The Elwing Company – a start-up that’s developed an electrode-less plasma propulsion system for spacecraft.
- M.A. Hronich & Company — an accounting and management consulting firm.
- The Arthur C. Clarke Foundation — a non-profit established in 1983, for which I did a complete overhaul and continue to advise.
While at SES, I led the company’s entry into social media, primarily with the creation and development of the corporate blog, www.reallyrocketscience.com, which I now own and continue to edit. The blog was developed with the cooperation of outside consultants, most of whom worked on the Dean Campaign’s “Blog for America” (since renamed to Democracy for America, www.democracyforamerica.com).
In the past 4 years or so, I’ve led the design and development of several other sites, most of which have since changed. I’ll see if I can post some examples here later.
I’d be happy to help you with your site. Call me any time and we’ll talk about it: (1) 609-933-3578.