Iron City beer is going down all over Pittsburgh today, after one of the best Super Bowls ever.
Although they’ve got some manufacturing problems to fix, they’ve been around since 1861 and they know their customers. Take their special packaging for hunting season: a camo box. On the back, a shooting target (note the “drink responsibly” line below). The marketing folks at Pittsburgh Brewing know their customer and how they take their hunting seriously.
That’s what I call target marketing.
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