What's That Smell?

Remember the old Rodney Dangerfield joke? “My wife said ‘kiss me where it stinks’ — so I took her to Jersey!”

Taking the counter-point, I thought New Jersey got a bad rap (I live in N.J. now) and needed a new tag line. One to be used for tourism and economic development. Thought “what’s that smell?” had legs — use it for The Shore and restaurants, and so many other attractions you could attach a scent to. Kind of grows on you, doesn’t it? Pokes fun at all the refineries along the Turnpike. So what? Since when did “Jersey Girl” become a positive?

Look, there’s now a town in Iowa that smells like garlic. The local spice producer donated garlic salt for use on icy streets, so they mixed it is with the standard rock salt:

City crews in the Des Moines suburb of Ankeny are using garlic salt to melt snow and ice on streets from Tuesday’s storm.

The salt was donated by Tone Brothers Inc., a top spice producer headquartered in Ankeny.

Public Works Administrator Al Olson says the company donated 18,000 pounds of garlic salt to use on its 400 miles of roads.

Olson doesn’t have details, but he says the salt would have ended up in the landfill, so the company donated it. A telephone call Wednesday to Tone Brothers wasn’t immediately returned.

Olson says the city mixed the garlic salt with regular road salt and it works fine. He says some road workers say it makes them hungry, but Olson doesn’t recommend it to spice up lunch or dinner.

“New Jersey: What’s That Smell?” — gotta nice ring to it, doesn’t it?

Comments ( 2 )

  1. hReply

    now this i gotta see. I'm going to Iowa to check this out. what exit?

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